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Google GA4 Migration Services

Google Analytics 4 Migration Services


Google Analytics 4 (GA4) is the newer version of Google Analytics and it is the new standard in measuring digital traffic and engagement across your websites and apps in one single location. 

There are many differences in GA-UA & GA4 like data collection, structure, UI/UX, etc. one important difference explain below:

Migrating from Universal Analytics to Google Analytics 4



GA-UA uses User ID to provide an identity space for users to analyze their data with User ID implementation and view creation

Unlike GA-UA, a GA-4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.

GA4 Features

Combine user behavior data from both web and mobile apps.
Use advanced analysis techniques that go beyond standard reports with GA4 Explorations.
Power-up insights with built-in machine learning and predictive modeling.
Enjoy peace of mind with a privacy-centric data model by design.

GA4 Migration Services

Our Approach

Initial Planning / Discovery

Architecture & Implementation

Quality Assurance


While each step is as important as the previous one, it all starts with the initial planning discovery session. It is here that we help map out the right migration approach for clients. Some of the initial decision points that help us identify the right migration approach for you are:


  • What are your migration goals?
  • Are you happy with your current marketing channel and campaign tracking process?
  • Are you concerned about Personally Identifiable Information (PII) being captured by Google Analytics?
  • Do you have a large multi-country/multi-team data governance problem?
  • Are you in the beginning of a full analytics re-implementation?
  • Or perhaps you only want to make sure you are not left in the cold when GA-UA finally sunsets?


  • What level of developer support do you expect to have?
  • Are you completely alone in this endeavor?
  • Maybe engineering teams are fully backed up with other iniatives… or maybe they are fully enlisted for a major data layer revamp?
  • Are you timing the GA4 migration with a full re-platforming effort and maybe you have tons of development support?

GA Enhancements

  • How do you want to handle clean-up or improvements?
  • Do you only want to ‘lift and shift’ GA-UA to GA4, with no changes to data collection approach?
  • Is there appetite for some enhancements, or is there a full implementation re-architecture you want to tackle?
  • While those are some of the questions that will help frame the approach, you can fill out the contact form below and we will contact you for a Free Discovery Session to help determine the right GA4 migration approach for your organization. Beyond migration, Softcrylic offers the following Google Analytics Consulting:

    • Google Analytics Strategy
    • Google Analytics UA to GA4 Migration
    • Google Analytics Audit and Implementation
    • Google Tag Manager Migration
    • Google Analytics QA & Reporting
    • Google Analytics Dashboard
    • Google Analytics Migration
    • Tag Management Quality Assurance
    • Tag Management Governance


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